As an example: John decides to invest in an ice cream parlor from a distance, he invests in a store, in renovating it, in equipping it, in permits and starts his business... per year he spends on employees, taxes, rent, etc. If the business was not successful, Juan lost all his capital without being able to recover anything. On the contrary, in the real estate business, Juan bought a lot, and it is in his name, it is his. He invested the value of the lot. He builds a house, and it is his, and every brick is his. The investment is according to the progress of the work being supported by what has been done in the house. When John is finished, he has a house at cost, which he can rent, if the market is not for a buyer, or he can sell it with a rate higher than 20%. John can also go out at cost without losing a dollar. That is why we believe that it is a safe business.